We’ve zeroed in on the world’s top-performing companies to see how they’ve achieved their growth goals, and how you can apply the same strategies to your own business. Refine your sales strategy: McDonald’s From the late 1990s and early 2000s, McDonald’s restaurants in the US faced many challenges to its business model among different consumer […]
Understanding Cloud Computing
So what is the cloud? The cloud is where you put all your data, all your files and even your software so you can access it all from any computer or device, anywhere, at any time. See the difference the cloud can make in how you work, bank, communicate, sell and buy. Traditional banking vs […]
12 Retail Checkout Counter Ideas to Try in Your Store
Your checkout area is a critical part of your retail store — and it’s not just because it’s the space where you ring up customers. With the right approach, your cash wrap can also drive sales, increase exposure, and give shoppers a lasting impression. Let’s have a look at some of the ways you can […]
Social media: are you using it for your business?
So, how can social media benefit your business? 1. It allows you to build and differentiate your brand and reputation What makes you different from the rest? Who are you? What do you do? Social networks emphasise the areas you specialise in and make it easy for your audience to relate to you. You can […]
It’s About Time
I work with successful CEOs, entrepreneurs and founders who typically have one thing in common: They’re all slammed. People who are successful in their careers often arrive innocently at this sense of busy being best. Many of them grew up with hard-working parents who encouraged putting in the time to do your best. You might […]
The Power of Collaboration For Marketing Your Business
When you hear business owners talking about collaboration, they’re usually describing the way their staff members work together to achieve their goals. But collaboration doesn’t need to be limited to the walls of your retail store any more than the act of selling does. If you’re looking for a way to amplify your marketing message […]
Are you being data smart with your smartphone?
But have you considered the security aspects? According to online security software vendor, Norton, the scary reality is that 978 million people in 20 countries were affected by cybercrime in 2017. In New Zealand and Australia, one in four small businesses experienced a cyber attack or hacking attempt. “It’s an unfortunate fact that the impact […]
10 Things You’re Not Doing To Nurture Your Clients
But despite this logic, so many business owners don’t think about how to nurture their clients, and instead constantly chasing after new business. And even if you do have some policies and marketing systems in place, there is always something more you can do. Which of these fifteen client nurturing ideas are you NOT doing […]
4 easy things you can do to drive customer engagement
Here are four easy tactics for you to drive more customer engagement: 1. Welcome notes Do you love those hand-written welcome notes in your room when you check-in at a hotel? Especially, if the notes are customized just for you. Bring that joy to your customers by sending them a personalized note. Welcome notes can […]
Why Customer Service is as important as Marketing
The benefits of this will be twofold. Firstly, the best marketing is word-of-mouth, and by providing exceptional experiences for your existing customers, you are encouraging them to discuss your business with their friends and family. Secondly, repeat customers spend more than first timers. Their transactions will be larger and will occur more often, which will […]