Before launching any digital product, you need to know what your members truly value. Too often, associations build content based on assumptions rather than data.
Here’s how to uncover real member needs:
🔍 Survey Strategically
Ask targeted questions about pain points, preferred formats, and topics of interest. Keep it short and focused.
📊 Analyse Engagement
Look at past webinar attendance, resource downloads, and email click-through rates. What’s getting traction?
💬 Listen to Feedback
Review member emails, support tickets, and event evaluations. These are goldmines of insight.
🧠 Use Member Personas
Segment your audience by career stage, interests, or goals. Tailor offerings to each group’s needs.
Takeaway:
The best digital products solve real problems. Let your members tell you what those are.
Want to learn more about OnVenture solutions for Charitable Organisations and Professional Associations? Check out our web page HERE or send us an enquiry to start the discussion about what we can do for your association HERE.
Next up:
A lean roadmap for building your first digital product – without burning out.